The 25th Anniversary of Harry Potter and the Philosopher's Stone

Project Brief: I designed packaging and campaign assets for the 25th Anniversary of Harry Potter and the Sorcerer’s Stone for three separate launches. Collaborating with Bloomsbury Publishing and Wizarding World, I used illustrations by Jim Kay, created with watercolor and ink, which influenced the artistic design direction.

Rationale: Due to strict guidance from licensors, the design had to align with the styles of Bloomsbury, Wizarding World, and The Royal Mint. The challenge was balancing all three brands while incorporating Jim Kay’s illustrations, allowing for an illustrative, sketchbook-inspired concept. Licensor lines were added to all assets to maintain consistency.