My Creative Journey

I’ve always been drawn to bold, unique and unconventional concepts—whether in fashion, art, music or design. Being different wasn’t just a preference; it made life more exciting and full of possibilities.

Despite being told early on that design was a tough industry to break into, I was determined to prove myself. I took on various customer service roles for three years, where I developed a strong understanding of branding and consumer engagement. I constantly analyzed packaging and marketing materials, concepting ways they could be improved. This passion led me to pursue an MA in Graphic Communication, allowing me to refine my skills and transition into the design industry.

I now have five years of experience with my designs featured in major UK supermarkets. At The Royal Mint, I contributed to high-profile projects, including The Coronation of King Charles III and the 2023 Definitives and collaborated with brands like Bloomsbury Publishing for the 25th Anniversary of Harry Potter and the Philosopher’s Stone.

As a Creative Designer at Aldermore Bank, I develop marketing campaigns, internal and external communications, and business documentation, ensuring brand consistency across all touchpoints.

I’m always looking to improve my skills and stay ahead in the industry. At the moment, I’m part of a mentor programme, where I gain valuable insights and guidance to support my career goals. Additionally, I’m using LinkedIn Learning to develop my video editing skills and will be undertaking a Figma course in March to expand my expertise in digital design.

Conceptual Thinker

Problem-solver

Brand Guardian

Collaborative Innovator

EXPERIENCE

Aldermore Bank, April 2024 - Ongoing
Creative Designer

  • Lead the creative execution of a brand refresh, ensuring cohesive and impactful application of the brand identity across all audiences.

  • Develop a dynamic brand management portal with tailored templates and guides to streamline brand adoption and ensure consistency across the business.

  • Produce high-quality digital and print materials aligned with brand guidelines, shaping and executing artwork for brand activations and campaigns that drive commercial success and enhance brand impact.

  • Collaborate with marketing and group teams to generate innovative campaign concepts and deliver engaging designs.

The Royal Mint, May 2022 - January 2024
Graphic Designer

  • Design and produce work that showcase The Royal Mint’s products while meeting briefs and deadlines.

  • Study design briefs and liaise with stakeholders to manage projects in a structured manner.

  • Develop presentation drafts for team discussions, ensuring on-brand creative work through refined layout, typography and photographic composition.

  • Staying ahead of design trends through research and technical skill development.

  • Problem-solving and adapting to evolving project requirements to deliver effective design solutions.

Zenith Print Group, Jan 2020 - May 2022
Graphic Designer

  • Ensure consistent and high-quality branding across campaigns, print, digital and experimental channels.

  • Art direct photoshoots and oversee campaigns from concept to final execution.

  • Collaborate with Buying and Design teams to launch products and develop packaging solutions.

  • Work across multiple product categories within the brand guidelines whilst keeping to strict deadlines and delivering a high standard of output.

  • Proof artwork to printing guidelines and utilize CAD (Kasemake Software) for sampling and production.