Backing You: Customer Residential Campaign

Project Brief: Develop phase 2 of a residential project, building on the established design style while elevating the artwork. The concept must resonate with both consumers and brokers, aligning with Aldermore’s brand guidelines to create a cohesive, elevated continuation that raises awareness and showcases commitment to customers.

Rationale: I retained the dark teal from phase 1 for consistency, but evolved the design by using shapes instead of gradients to enhance the visual language. While phase 1 focused on the homeowners' key as a symbol of achievement, phase 2 shifts the focus to customers themselves, featuring close-up expressions to convey Aldermore’s genuine care and commitment.