Lifetime Saver: Savings Social Media Campaign

Project Brief: Develop a unique social media campaign design for Aldermore, aligning with brand guidelines while creating a distinct identity. The campaign aims to highlight Aldermore’s range of savings accounts with tailored messaging and visuals that engage target audiences, build brand awareness, and drive interest.

Rationale: The design uses Aldermore’s color palette and signature shapes for a fresh, optimistic look. Blue tones and playful forms differentiate the campaign, while checklist-inspired visuals reflect themes of habit and goal-setting. Imagery of real-life consumer environments adds relatability, making the campaign both engaging and relevant.